April 17, 2013

Agua de Benassal participates in the 18th Conference of the Spanish society of hypertension


Agua de Benassal (Benassal water) was invited as a collaborating entity to the 18th National Meeting of the Spanish society of Hypertension – Spanish League for the Fight against High Blood Pressure / arterial hypertension (SEH-LELHA).

The meeting took place at Valencia Conference Hall from March 6 to 8; the scientific program was addressed to all healthcare professionals involved in the care of cardiovascular risk, bringing together the best specialists in the national sphere as speakers, moderators and participants.

Within the program it is necessary to highlight the seminars and training courses aimed at the collective of community pharmacists, nursing (EHRICA) and researchers in vascular physiopathology (RIFV).

Agua de Benassal wanted to show its support for these groups of vital importance for the society and to inform all healthcare professionals about the fact that its usual consumption may have beneficial effects for the health due to their chemical composition. It’s a water with low mineralization with many diuretic properties that benefit people with high blood pressure, heart problems and kidney disease.

Twitter: @aguabenassal
Source: http://www.seh-lelha.org

April 09, 2013

Coopearativa de Viver presented the new image of its “Lágrima” Extra Virgin Olive Oil



After more than 10 years in the market, the “Lágrima” extra virgin olive oil renews its image. A decade of continuing satisfactory performance of an olive oil which was created to give value to the expression of the local variety Serrana the Alto Palencia and thus conquer the most demanding palates.

They have chosen to give it the name “Lágrima” (tear) for a new image with more uniqueness and character, with a stylish black opaque packaging without label that stands out among its competitors, it offers better preservation of the product, incorporates an improved cap pourer, and provides more information for the user, both in print and via QR code and social networking presence.

The new image was presented late February at a press conference at Joachim Schmidt Restaurant  in Valencia, who had the presence of numerous media, customers and specifiers, and presentations by Fernando Marcén, President of Agrifood Cooperatives in Spain; Joaquin Vañó, Regional Secretary for Agriculture, Fisheries, Food and Water in the Valencian Region; Ismael Sanjuan, President of Cooperativa de Viver; José Vicente Torrent, President of Agrifood Cooperatives of the Valencian Region and Fernando Marco, Director of Cooperativa de Viver.

As balance of these 10 years of tradition, D. Ismael Sanjuan highlighted the importance that Cooperativa de Viver has been given to innovation in strategic areas such as partnerships, sustainability, communication, new activities that represent other niche businesses, services that diversify the local economy and its environment, and new products associated with olive oil, as well as its interests in exporting to international markets. 




Twitter: @coopviver