The Castellon Wine Route presented at Fitur Tourism exhibition

The launch of the website www.rutadelvinocastellon.com and a promotional video pave the way to the commercialization of this new wine tourism product

Castellon Chamber of Commerce, Industry and Navigation presented yesterday at FITUR 2013 the Castellón Wine Route. The event coincided with the Day of the Valencian Region and served as the starting point for the promotion of the initiative launched by the Chamber of Commerce in September 2011 under the Hidden European project.

The Route is directed by a non-profit organization responsible for the planning, management and marketing. 15 companies from the Les Useres-Vilafamés area, between wineries, traditional retail shops, hotels and restaurants are participating in the project.

During the presentation they outlined the promotional media that will help promote this tourist product to the end customer and that will serve as a sales force for travel agents: the website www.rutadelvinocastellon.com, a promotional video, a facebook fan page and a youtube channel where the companies will promote their services.

The objectives of the Wine Route are the promotion of wines and other regional deli products, the preservation of natural, historical and cultural heritage, improving business competitiveness and economic diversification. Castellón province concentrates 50% of the rural accommodation offer of Valencia, with excellent facilities and restaurants, and a growing industry of regional delicacies including wine, especially in Les Useres-Vilafamés Area.

The Wine Route brings together a wide range of services: visiting wineries and museums, tasting of typical local products, accommodation and catering.

More info: www.rutadelvinocastellon.com 

Bodega Flors winery launches its online store

Bodega Flors, located in Useres in Castellón province on the Mediterranean Coast, presents its new online store www.clotas.com , where you can buy their wines in an easy and secure way.

To mark the opening of the online store and promote their excellent wines, a voucher of 2€ discount is offered when purchasing the “tasting pack” for all users who sign up during the coming weeks.

Bodega Flors produces 3 red wines of excellent quality:

- Flor de Clotas wine: aged for 5 months in American and French oak barrels, made from 100% Tempranillo variety.

Tasting Notes

Colour: Cherry coloured, with a medium-to-dark robe.

Aroma: Balsamic, with a later emergence of truffles, liquorice, cocoa, and stewed red fruit.

Taste: Moreish, with well-rounded tannins and a taste that lingers on in the mouth.

Wine pairing suggestions: Full-fat cheeses, Mediterranean cured meats, soups, stews, and lamb.

- Clotas wine: 14 months aging in French and American oak, made with two varieties 85% Tempranillo and 15% Cabernet Sauvignon.

Tasting notes:

Colour: An intense red-coloured wine with a hint of cherry, revealing its youth.

Aroma: A powerful bouquet initially, with strong ripe fruit aromas and a hint of fruits of the forest. When the wine is allowed to breathe, the oak cask is noticeable, with a touch of different spices, like cinnamon, cloves and vanilla.

Taste: Initially dry but not rough, giving way to tannins that increase in the mouth before concluding in a ripe fruit finish with a touch of fine wood.

- Clotas M wine: 14 months aging in French and American oak, made from 100% Monastrell variety from 70-year-old vines.

Tasting notes: Red cherry, the aroma hints of candied red fruit, smoke and toasted. In the mouth soft, pleasant tannins and good structure, when evolving nuances of berries and smoked reappear.

Shop online: www.clotas.com

Bodega Flors website: www.bodegaflors.com

BEST WINES IN CASTELLON PROVINCE

Magnanimus Platino, from Mayo Casanova wineries in Vilafamés, a Globbarea company, has been awarded the prize to the best wine in Castellon province. 16 regional wineries took part in this second edition of the contest, with a jury of best Castellon sommeliers. Some other wines were also distinguished with an award, many of them of Globbarea companies too: Baron d’Alba, Agrotaula, Vicente Flors, Bodega Les Useres, Bodega San Juan, Destilerías Vidal, Mas de Rander and Masía de la Hoya.

Castellon wines have excellent quality to compete in any market, both national and internationally. In recent years Castellon wine sector has been committed to the investigation and use of new technology, both to increase its product offer and to know the market trends. Its challenge for the near future is continuing to open new markets, bringing Castellon wines around the world and winning new clients.

The surface devoted to vineyards in the province is 1.343 hectares, of which about 500 are located in Vilafames and Useres villages.